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EU Food Information Regulation to hit packaging industry hard

Posted February 23, 2012 in Latest News

Although companies have until 13 December 2014 to comply with the new EU Regulation No. 1169/2011 on the Provision of Food Information to Consumers, it is expected to dramatically affect the way food and drink is packaged.

The prediction comes from Ashbury Labelling – one of the UK’s leading specification and labelling services companies – ahead of its presentation at the easyFairs Packaging Innovations Exhibition on Wednesday 29 February.

Lorraine Eve, Regulatory Affairs Manager at the consultancy will address the issue in her presentation entitled ‘The Future of Food Labelling: an overview of the new EU Food Information Regulation and its impact on the Food Industry’. The session will not only give delegates an insight into the key requirements of the new Regulation, but it will also look at the impact on packaging design itself.

Commenting on the legislation, Lorraine Eve explained how it would mark a real change from those before it: “The new EU legislation sees a key shift from allowing the food industry to apply its own voluntary labelling requirements, towards a mandatory approach to regulating food labelling information. The biggest changes for the packaging industry will be around the setting of a minimum font size for labelling information. For designers, this will pose huge challenges around how they design their labels to comply with the new rules.”

Lorraine will present The Future of Food Labelling: an overview of the new EU Food Information Regulation and its impact on the Food Industry at the easyFairs Packaging Innovations learnShops on 29 February 2012 at 12pm at the NEC, Birmingham.

Notes to editor:

For further press information please contact Julie Longton or Edward Parshotam at the Ashbury Labelling Press Office on +44 (0) 20 7240 2444 or e-mail julie@stormcom.co.uk.