Ashbury Labelling director prepares for epic 100km charity trek

Posted April 19, 2012 in Latest News

His shoes were made for walking…

Ashbury Labelling’s James Post has come up with a novel way to get up close and personal with Surrey’s North Downs over the last few weeks:  trek 30km over them, week in, week out. But it’s not for his love of England’s countryside that he has decided to take this approach. The adventure-loving regulatory labelling expert is preparing for the biggest endurance test of his life – the 100km London to Brighton Trek in just over a month’s time.

A self-confessed ‘physical challenge junkie’, James came across the trek when researching the next big sporting event that he could take part in. Having already completed numerous treks across Africa as well as the notoriously tough Three Peaks walk in the UK, he was keen for an experience that would really put the limits of his endurance to the test. So when a friend, who had recently completed the London Marathon, proclaimed that the London to Brighton Trek was ten times harder, it was a no-brainer for James.

Now, six months later, he is just a month out from the challenge and cramming every bit of training in that he can. Weekly 30km+ walks in his home county have become a way of life because his pride, coupled with his commitment to raise money for charity mean not completing he trek is simply not an option.

James has chosen to support the Alzheimer’s Society, one of the event’s charity partners, as it is a cause he is extremely passionate about. If he completes the challenge, he will be hoping to secure a large number of donations, helping the organisation to really lead the fight against dementia.

But for now, as he prepares for the most gruelling task of his life, James is hoping for as much support as possible. Anyone who would like to support the cause can do so at All donations will be hugely appreciated – thank you!