How to Make Effective Claims and Remain Compliant in the EU




Course: How to Make Effective Claims and Remain Compliant in the EU

Duration: 1 day

Location: Central London

Date: TBC

Cost: £400 per person

How do you market your products in the EU while remaining compliant?


This one day session will provide participants with an understanding of the regulatory background behind nutrition and health claims in the EU. The course covers several aspects from the legislation establishing the basic principles and criteria for making nutrition and health claims, to examples of approved and rejected claims and common misconceptions, as well as an overview of what’s to come. It also dives into the world of marketing claims and provides some examples of how these are controlled both in the UK and in other EU member states. We will also provide participants with the relevant sources of information to allow them to make the most out of claims, whilst keeping them legal. They will also have the opportunity practice their knowledge by assessing the legality of claims through quizzes and workshops. The course will cover:

  • The EU Regulation on Nutrition and Health Claims – background and basic principles
  • Nutrition Claims
  • Health Claims
  • Generic Claims
  • Marketing Claims in the UK and other EU countries
  • Pictorial Claims and other implied claims


Please email to sign up now!